Monday 12 May 2008

Comparisons

clspeace @ Flickr

Another thing I picked up on from the essays before MediaMax imploded: be careful with comparisons, which inevitably crop up all over the place.

Saying "Females performed worse for Condition A" is meaningless because what other group did they perform worse than? The monkey wizards?

While we're talking about "Condition A", I should mention I don't like refering to conditions by a letter because it is as clear as a brick to the reader. Give it some meaninful name.

So all together, "Females performed worse in the Banana Magic condition than the Monkey Wizards.

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